Essentials Magazine

Published by The National School Supply and Equipment Association

In this Issue

July/August

The 360 Degree Passby Looking at your store through the eyes of a customer. — Rich Kizer and Georganne Bender
Are Traditional Textbooks Dead? A school teacher gives her prediction on the future of books in the classroom.— Vicki A. Davis
Back to School Basics A breakdown on back to school trends and spending. Including a new segment called Ask Rich & George— NSSEA Staff
School Products Expo Wrap-up
Retail Store Signs That Sell Last minute things to jazz up your store front.— Melanie McIntosh
Standard Cost Can Bring Great Returns How standard cost can help boost sales.— Jason Bader

Regular Columns

Face to Face — Jamey Firnberg
From the Marketing Side — Take Advantage of Educators Buying Cycles
All In The Family — The First & The Last Step of the Succession Fire Drill
Tech Talk —Web 2.0 In the Classroom
Retail Store Roundtable — Managing Receivables for Back to School
Member Matters — Member Benefits Can Help You Spring Into Action

Advertisers

American Printing House for the Blind	American Products Publishing	Binney & Smith/ Crayola
Carpets for Kids Etc...Inc.	The Children's Factory	Childs Play
Educational Insights	Essential Learning Products	Evan-Moor Educational Publishers
Findel Education/Didax	Gallopade International	Gratnells
Gryphon House	Hayes School Publishing	Harcourt School Supply
Heinemann-Raintree	Jonti-Craft	Jovi Corporation
Learning Magazine	Learning Resources	Mahar Mfg.
Mailbox Book Co.	McCourt Mfg.	NSSEA/School Products Expo
On The Mark Press	Park 'N Pool Corp.	Safari LTD
Teacher Created Resources	Weekly Reader	Wood Designs
Woodland Scenics/ Scene-A-Rama

About NSSEA Essentials

NSSEA Essentials is the official flagship publication for the National School Supply and Equipment Association (NSSEA). Readers turn to Essentials for the latest industry news, pertinent legislative issues that affect the school supply industry, and insightful articles to help businesses grow and succeed..

Can Expanding Learning Time Benefit Students

Can additional learning time help the nation's under-performing schools meet the demands and challenges of the 21st century? An increasing number of education researchers, analysts and lawmakers believe so.Click Here to read more.

Share Your Experience In Essentials

Are you a dealer who owns more than one retail store? After looking back, are there some things you would've done differently? What is the formula to managing more than one store? Share the good, bad and maybe even ugly experiences you've had owning more than one store for the next issue of Essentials. Responses could be as simple as words of encouragement or as detailed as a list of top 10 must dos in operating more than one store. Please email your comments to publications@nssea.org.