Essentials Magazine

Published by The National School Supply and Equipment Association

In this Issue

January/February 2010

Embrace Smaller Crowds — Exhibiting during economic downturns can be an asset —Susan Friedmann, The Tradeshow Coach

Fresh Meat—Two Ed Expo newbies share how they're preparing for their first show —Keisha Levy-Minzie

Down Time—Fun things to do in Orlando to unwind after the show —Keisha Levy-Minzie

Ed Expo Preview—A list of workshops, networking events and show schedule.

NSSEA Nominated Leaders

Regular Columns

Face Time —With Jeff Pett, NSSEA Blogger

From The Marketing Side —Educators are People Too —Bob Stimolo

Retail Store Roundtable—The Retailers Main Weapon Against Big-Box Competitors——Frank Lucer

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About NSSEA Essentials

NSSEA Essentials is the official flagship publication for the National School Supply and Equipment Association (NSSEA). Readers turn to Essentials for the latest industry news, pertinent legislative issues that affect the school supply industry, and insightful articles to help businesses grow and succeed.

Can Expanding Learning Time Benefit Students

Can additional learning time help the nation's under-performing schools meet the demands and challenges of the 21st century? An increasing number of education researchers, analysts and lawmakers believe so.Click Here to read more.

Share Your Experience In Essentials

Are you a dealer who owns more than one retail store? After looking back, are there some things you would've done differently? What is the formula to managing more than one store? Share the good, bad and maybe even ugly experiences you've had owning more than one store for the next issue of Essentials. Responses could be as simple as words of encouragement or as detailed as a list of top 10 must dos in operating more than one store. Please email your comments to publications@nssea.org.