Essentials Magazine

Published by The National School Supply and Equipment Association

In this Issue

March/April

Merchandising To Boost Sales— How to properly organize your store to increase teacher and parent sales. By Laura Miller
Autism: Capitalizing On A Cause — NSSEA suppliers discuss how they are developing products for special needs children. By Alicia Haines
Education In A Cyber Playground— Producing and selling toys for the tech-savvy student. By Marianne Szymanski
Ed Toy & Gift Showcase Preview Issue— A list of workshops, networking events and show schedule.

Regular Columns

Face to Face — Ramona Pariente
From the Marketing Side — Customer Promotions That Increase the Bottom Line
All In The Family — Common Sense Family Employment Contracts
Tech Talk —Teens, Tweens & Technology
Retail Store Roundtable — Turn Customer Confusion Into Traffic That Flows
Member Matters — Members Share Feedback on NSSEA Services

Advertisers

The Children's Factory	Essential Learning Products	Findel Education/Didax
Gallopade Internationa	Gratnells	Harcourt School Supply
Hayes School Publishing	JAX LTD, Inc.	Jonti-Craft
Jovi Corporation	Learning Resources	Mahar Mfg.
Mailbox Book Co.	McCourt Mfg.	Park 'N Pool Corp.
On The Mark Press	Safari LTD	Wood Designs
Woodland Scenics

About NSSEA Essentials

NSSEA Essentials is the official flagship publication for the National School Supply and Equipment Association (NSSEA). Readers turn to Essentials for the latest industry news, pertinent legislative issues that affect the school supply industry, and insightful articles to help businesses grow and succeed..

Can Expanding Learning Time Benefit Students

Can additional learning time help the nation's under-performing schools meet the demands and challenges of the 21st century? An increasing number of education researchers, analysts and lawmakers believe so.Click Here to read more.

Share Your Experience In Essentials

Are you a dealer who owns more than one retail store? After looking back, are there some things you would've done differently? What is the formula to managing more than one store? Share the good, bad and maybe even ugly experiences you've had owning more than one store for the next issue of Essentials. Responses could be as simple as words of encouragement or as detailed as a list of top 10 must dos in operating more than one store. Please email your comments to publications@nssea.org.