Essentials Magazine

Published by The National School Supply and Equipment Association

In this Issue

may/June 2009

Decoding The Stimulus Dollars How will the economic recovery package affect back-to-school and beyond.—Fritz Edelstein
Still Don't have A Website? Tips for getting your site running in time for the back to school season —Carol Ann Waugh
Price Holdout A slow economy does not mean you have to giveaway dicounts.—Mark Hunter

Regular Columns

Face Time —Dennis Gosney Chairman of the Board
From the Marketing Side—Is Faster Really Better? —Bob Stimolo
All In The Family—The Growth Charter—Mike Henning
Green Business —The Business of Climate Change —Dennis Biddle
Member Matters—Stay Connected With the NSSEA Network—DeShuna Spencer
Retail Store Roundtable—The Breakdown of the 3/50 Project ——Cindy Baxter

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About NSSEA Essentials

NSSEA Essentials is the official flagship publication for the National School Supply and Equipment Association (NSSEA). Readers turn to Essentials for the latest industry news, pertinent legislative issues that affect the school supply industry, and insightful articles to help businesses grow and succeed.

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Share Your Experience In Essentials

Are you a dealer who owns more than one retail store? After looking back, are there some things you would've done differently? What is the formula to managing more than one store? Share the good, bad and maybe even ugly experiences you've had owning more than one store for the next issue of Essentials. Responses could be as simple as words of encouragement or as detailed as a list of top 10 must dos in operating more than one store. Please email your comments to publications@nssea.org.